10-Step Tutorial for Starting an Online Business
Starting and operating an Internet business is surprisingly similar to operating any other business. Good business practices, like building the confidence of customers through truthful advertising, providing products and services at a fair price, and developing long-term business relationships, are as applicable to Internet businesses as they are to any other businesses.
Having said that, there are some important differences related to Internet businesses.
Low Start-up Costs - When you decide to start a business online, you can do so with as little as a few hundred dollars and a good idea. However, don't be misled into believing that the Internet is an arena for instant riches with little or no effort. Nothing could be further from the truth. Like any business, it takes creativity, planning, money and hard work to be successful.
Multiple Skill Requirements - Suddenly it's not enough to simply have a good product or service. To use the Internet effectively, you now need to have or be able to acquire skills in graphic design, web server technology, programming, and a brand new marketing medium, not to mention skills needed in multi-lingual translations, international accounting and legal issues. Fortunately, it is not necessary that you have all this knowledge yourself. With the right combination of strategic partners and associates, all of these skills are easily found, if you know where to look. That's where we come in! We can get you in touch with all the professionals you need to accomplish your task.
Endless Marketing Possibilities - The opportunities and ease of fostering strategic alliances to bolster marketing efforts is unsurpassed on the Internet. The reason we see so many cooperative relationships between companies online is that doing so has become so simple and so profitable. The advertising industry has found itself with many more possibilities as well as significantly more competition.
Easily Traceable Results - Another byproduct of business on the internet is that tracking potential customers as a group and visitor preferences is an ordinary part of business on the Internet. See Promotion for more on this topic!
International Audience - Even if you do not think of your business as an international business, you must recognize that your visitors are likely to be from all over the world. You should consider whether or not you are prepared for international shipping and other transactions with countries other than your own. You should also strongly consider having your website translated onto languages other than English. The percentage of non-US businesses on the Internet has risen dramatically in just the past year!
Professional Look - If you are a Web Professional who is planning and designing web pages for others, we have a secret to share with you. It's called the "Proposal Kit". What it's done for our company is help us look more professional, charge higher fees and get paid for all of our work. It's the best investment we have made since we started our business!